This week’s guest moderator for #CollegeCash was Steve Cassady. He helps @LinkedinExpert, Viveka Von Rosen, moderate Tuesday’s #Linkedinchat which starts at 7:00pm EST.
In #Linkedinchat they cover many different ways you can use your profile for Job Search, Personal Branding, and Business Development. Today many companies are using Social Media to hire and evaluate candidates: Linkedin and Facebook are commonly used. This week’s chat session focused on a student’s use of Linkedin.
“Linkedin is the world’s largest professional network with over 120 million members and growing rapidly. Linkedin connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” More information can be found here on the Linkedin Learning Center.
Steve Cassady prepared a special slideshare for this week’s multi-media chat.
Even Freshman Year isn’t too early to start planning and building your profile. Having a strategy in place will help the student create a great profile, by the time they are ready to enter the workforce. Students Utilizing Linkedin correctly can help with Scholarships, Internships, and getting a job and pay off those loans.
Q1 In general what Social Media advice do you have for students?
Clean Up Pictures, for one student I helped, drop your Facebook sombero/margarita picture and replace with ROTC picture.
Make sure you have privacy settings set correctly.
Be careful of what you post, update, tweet. Stating that you took GMAT hung over isn’t good.
@Raven_73 Keep your language clean.
@fujifulgueras Understand that the whole world is reading...& there is no delete key with social media
Q2 What differences are there in a student versus “Seasoned” Linkedin profile?
Students are different from typical LinkedIn professionals – with less work experience to add to their profiles.
Tough to meet 100% Profile complete which helps with Linkedin Search Rankings. Non work related elements carry a higher weighting for students
Q3. What should a student do while in college to prepare for the job search?
Get solid recommendations from professors.
Be involved in organizations, drive results, and get recommendations from advisors.
Save and download your best of class presentations.
Save and download videos of your best presentations.
@connectyou I also have a visual resume in SlideShare format - this could be useful for students, depending on industry
@AidScholarship Dress for job and internship fairs in business attire, be ready with resume, etc...
Q4. What profile sections are available for students who don’t have substantial work experience?
Projects: Add compelling research or class projects to your profile – especially those that demonstrate experience relevant to your professional goals.
Honors & Awards: Did you make the Dean’s List or earn a merit-based scholarship? Add it to your profile.
While much of profile is a subjective characterization of your abilities, Honors & Awards provide objective validation for your accomplishments.
Organizations: Participation in on-campus or external organizations shows your contributions outside the classroom.
Leadership abilities, and making a positive impact within an organization, are talents widely sought by employers and recruiters. From Steve: For example, I have worked with some great student leaders in volunteer organizations, I always write them recommendations.
Test Scores: Employers often view strong test scores as indicators of good problem solving skills.
If you have excelled at standardized tests (ACT, SAT GMAT), or have a stellar G.P.A., include these scores on your profile.
Do you consistently push the envelope by enrolling in rigorous coursework?
List select courses on your profile – especially those that qualify you for positions you are seeking, or demonstrate your commitment to expanding your academic horizons.
Many employers know your school’s course catalogs as well as you do, so include the strongest courses of your college experience.
@connectyou Yes - very important to build recommendations as early as possible! :)
@MichaelCarusi Fun tip - volunteer organizations offer a ton of exposure in your field; nonprofits don't have big hiring budgets
@Formulists Great conversation going on around about advice on how students should best utilize #socialmedia - check out #collegecash
Q5. How do you add new student sections to your profile?
Go to your LinkedIn profile page in edit mode, and click the blue “Add sections” bar under your profile summary. Then, browse the available sections and select a section to add to your profile. When editing section, include examples and specifics about your contributions, and how experience added to your skills and abilities.The new section will appear on your profile – and you can adjust your profile settings to control who can see these sections.
Quick Tip: You can rearrange the sections of the profile to highlight your strongest sections
@kristeneal As someone who has received myriads of resumes to go through, I quickly look at linkedin picture and recommendations.
Q6. What applications should student’s use:
Box Net. Google Presentation, SlideShare to share your presentations and papers.
You can use Google Presentation, Slideshare to share videos.
Photo Display for those in “creative fields.’
Amazon Reading List to show field related continued learning.
@kristeneal Let's be real - resumes get you in the door, Linkedin validates your information - unless you are being intentionally seeked out.
Sharing your scholastic achievements can help guide relevant people to your profile, and may even help you land that dream summer internship or job opportunity right out of college.
@hashtracking Get a job in the field you want to work in, intern and show up!
@AidScholarship I plan on sharing the info here with my college junior AND high school junior. Social Networking is not going away!
@LinkedIn4Good Nice! RT @SteveCassady: In my volunteer work, I help College Students with LinkedIn
@DabneyPorte All #Colleges and #Academic leaders should get to know @SteveCassady for his expertise on LinkedIn and value to students.
Awesome resources from Steve Cassady:
Check out this SlideShare presentation : #CollegeCash linkedin for students Chat Session http://t.co/nv7ctiBa
This Youtube Play list has all Good Linkedin videos including @linkedinexpert -- LinkedinTips http://t.co/X9aU1Qnh via @youtube
Check this playlist out and subscribe -- Linkedin Tips http://t.co/X9aU1Qnh via @youtube
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Top 10 by Impressions
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pegfitzpatrick: 154,528
cammipham: 54,309
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jodiokun: 27,216
jkcallas: 19,794
aidscholarship: 19,662
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collegecashchat: 72
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jodiokun: 24
michaelcarusi: 12
fujifulgueras: 12
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jkcallas: 9,897
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pegfitzpatrick: 4,829
debbie_h2o: 3,292
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